Bauer Media and my Magazine
If my magazine was distributed by Bauer Media, would not be appealing to a broader audience since Kerrang Magazine is also distributed by Bauer Media, which is similar to my product and therefore I would be reinforcing an existing style. The audience I am appealing to is already very present in the market because there are already magazines which appeal to them, and my magazine would compete with Kerrang because it is already one of the most popular magazines for this genre but also Infectious Magazine because this is also catered towards Pop Punk fans and that is what I'm aiming for.
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