Lewis Taylor Media Blog: Complete Digipak

Sunday, 20 March 2016

Complete Digipak

This is my complete digipak, for the inside right (top left) I used the Neighbourhood's abbreviated name, one they are well known for and the image on the inside left (top right) a photograph I took of a car driving down a street at night time using a slow shutter speed. I thought this would fit well with the rest of the digipak as it was mainly black therefore it matched the house style. I changed the logo on the front cover to a posturized photograph of the artist so the fans know what they look like but so it still fits with the rest of the digipak.

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Target Grade - A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed
research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and planning informing the construction process. My
evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an excellent understanding of the significance of audience feedback. My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en scène, appropriate transitions and use of sound.