Lewis Taylor Media Blog: Music Video Pitch

Tuesday, 15 March 2016

Music Video Pitch

Story
The music video will be based on a man who has slowly became depressed over time, he feels like he is trapped in his room and can't get out, his room can also be seen as his mind as he is lost in himself. Throughout the video he will be seen smoking and trying to get out of his room to break free from the depression.

Genre
Alternative rock.

Primary Target Audience
14- 21 year olds interested in the band or similar bands.

Secondary Target Audience
Anyone between 22 and 30 as I think people of this age will still like the music whereas I don't think anyone in their late 30's or above would.

Content
The video will show the man stuck in his room trying to get out, he will try to escape but he is unsuccessful. He will smoke throughout the video to portray how stressed he is, smoking has the negative connotations since it is addictive and a lot of people do it as a way of finding relief.

The video will be in black and white and will have a high contrast, this is so there is more emphasis on the black as it is a colour that represents sadness, the character will be wearing all black throughout the video to reflect his mood.

There will also be parts of him lip syncing, these will be filmed in a studio with a black background to yet again reflect his emotions, the use of the colour black is important because I want these parts of the video to appear as dark as possible.

Locations
Studio
Bathroom
Bedroom

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Target Grade - A

To achieve my target my research, planning and evaluation must be detailed, effectively communicated and presented digitally, using a wide variety of formats. I need detailed
research into similar products and target audience and to show the process of planning by including excellent work on shotlists, drafts, storyboards, scripts, locations and props. I need to show full evidence of the research and planning informing the construction process. My
evaluation must reflect my excellent understanding of forms and conventions, an understanding of the use of new media throughout the stages of production, the way my ancillary and primary tasks combine effectively. There will be an excellent understanding of the significance of audience feedback. My production work, across the formats, will demonstrates excellent creativity and imagination as I seek to make them as convincing as possible and it will also reflect my mastery in technical skills such as controlled use of the camera, attention to framing, variety of shot sizes, close attention to mise-en scène, appropriate transitions and use of sound.