Tuesday, 15 March 2016

Digipak Analysis 2 - "Whatever People Say I Am, That's What I'm Not"

Like the other digipak I analysed, this is all in black and white which again fits with the style of the the artist. I have noticed that this tends to be used for British alternative rock bands who try to portray a working class lifestyle. The man on the front looks very working class and the fact that he is smoking gives off more of these connotations. Also, the name of the album "Whatever People Say I Am, That's What I'm Not" is a quotation taken from the character Arthur Seaton in the working class film "Saturday Night and Sunday Morning" which adds to the image the Arctic Monkeys are trying to create for themselves. 
Another thing I have found in common with the two digipaks is that the back has the list of songs included on the disk, this seems like an essential feature to have on the back of my digipak so whoever is looking at it can see what songs are used on the album. There are other things included on the back which all digipaks need such as a bar code and the copyright details, these legally need to be on it in order for it to be sold in shops. The photo on the back is similar to the front cover except the man has his head in his hand, this is like the digipak for the 1975 becuase they have used the same sort of picture but just a variation of it. 
The disk follows the style of the cover and back of the digipak because it is made up of cigarettes, this links with the man smoking. The disk could be representing an ashtray and it is trying to get across how much the man has been smoking by only having photos of used cigarettes, this could reflect on the man's character or personality. The page inside the digipak contains the licencing information and is printed small because it isn't something that many people really need to know. 

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